“WHY”—A DECK OF CARDS CREATED FOR CONVERSATIONS ABOUT YOUR CORE VALUES AND PHILOSOPHIES IN LIFE.
“Why is it that we search for beauty in the eyes of others?”
—Emma Bleker
Maybe what people think of us feels more important than what we think of ourselves. But why? Maybe somewhere along the way, someone told us—directly or not—that our own opinions don’t really matter. Maybe it was subtle: an offhand comment, a comparison, a moment where we felt like we were too much, or not enough. And from that moment on, we started outsourcing our self-worth, like it was something to be voted on.
And maybe it works for a while. Maybe it even gets you applause, approval, attention. But is it true? Does it really not matter what we think? Maybe it is. Maybe it’s not. But here’s one fact: it’s an exhausting way to live. Because eventually, you hit a wall. It’s like trying to win a game where the rules change every five minutes, and no one tells you who’s keeping score.
So we’re here to ask big questions—but only small answers allowed. They only need to feel right to you. Try to think for yourself, from your life, your experience. You don’t have to find an answer that satisfy everyone. Not with this deck. But you do need to look for an answer that feel truest to you. Because, this is you, searching for your own beauty, in the eyes of yourselves.
Why? Because what you think do matter. In ways that is life-changing. So, let’s begin.
Inside this box, there are 55 question cards designed to spark conversations that reveal your core values and life philosophies. Those questions often sound so bizarre and are almost impossible to find an answer that pleases everyone. But that’s exactly the point. You're not here to satisfy everyone. You're here to figure out who you are, live in alignment with that, and let others do the same.
Along with 5 additional cards inspired by the wisdom of nature, we hope this deck helps you slow down and reflect on life’s bigger questions—so you can start doing your own thing with a little more confidence and a little less comparison.